December 28, 2016 Ashley Brown

A Year in Review: Cash Flow Diary $194,290.66


I really enjoy talking about all things business / marketing / finance / building and I appreciate the chance to stand on this platform that I have built here and share my thoughts, and I appreciate you for reading and following along.

My hope is that you are able to pick up some nuggets that you can apply to whatever it is you’re doing, whether it be building a business, a non profit, a side hustle. Or maybe you just like numbers as much as I do you want to take a peak and leave.

What ever your reason, I hope you find something in this report that is  helpful, informative, or motivating.

Is Your Business An Authentic Representation of Your Success?

I am about to drop a truth bomb on you all this week. You know all those blogs posts you see about “How I made MILLIONS of dollars in my FIRST month” or “How I grew my mailing list to THOUSANDS of subscribers with these SIX easy steps.” They are not the standard. What those people have achieved is great, but it should not be your expectation.

It is all too easy to get caught up in other people’s successes and feel like we have messed up because we haven’t achieved this level of success by an x amount of time.


But your success does not need to look like theirs, or mine. 
We are all on our own journey.
Your success should be something that represents you.
It shouldn’t be influenced by someone else.


Are Your Business Goals Authentic?

Are you setting business goals around what is popular? Is that course you are launching authentic to your business or are you pushing something out into the world because it’s made someone else a lot of money? While there is nothing wrong with wanting to emulate someone else’s success, you still need to be true to yourself.

If you do not want to be that overt salesperson who sends out hundreds of pitch emails a day – don’t do it. Run your business in an authentic way that feels more personal and catered to your overall business goals. Your audience will plug into that and appreciate you being real with them. After all, people buy from people they like.

Stay true to who you are, and the success you are after will come in the way it is intended.

If you find yourself on a path that isn’t authentic, it’s never too late to stop and change direction. We all make mistakes, but as long as we learn from and grow, it’s always worth it.


Even if your success looks different to everyone else in your niche,
as long as you have found a way to success that makes you feel proud,
you will always be winning.


Don’t get caught up with another person’s success or trying to be the next BIG THING. We are all on our own journeys and timelines. You are not a failure if you don’t achieve something in the same way as someone else has. There isn’t a one size fits all when it comes to creating and running a successful business.

Keep doing you, staying true to what makes you proud and your business will flourish.

Income/ Sales

Sales (direct client billing) 182,769.18
Affiliate Sales 1349.24

Total Sales: 194,290.66*

*Pending 3 invoice payments: $4225.54


Office Costs 2363.21
Web Hosting 1703.52
Computer Software/Programs 5064.40

  • Adobe Systems
  • Mail Chimp (no longer using)
  • Canva
  • AutoPilot (no longer using)
  • Membermouse
  • Meet Edgar
  • Dropbox
  • Zoom (cancelling)
  • Zapier
  • Crowdfire
  • Active Campaign
  • Microsoft
  • Vimeo
  • Wave Accounting (no longer using)
  • Invoicely (no longer using)
  • Sam Cart (no longer using)
  • PickMonkey (cancelling) 
  • FreeAgent

Office Equipment 423.50
Cell Phone 118.09
Miscellaneous 1155.13
Staff Training 335.27
Auto Expenses 90.94
Meals 66.51
Accommodation 1079.12

Advertising and Promotion 5741.74

  • Facebook
  • Google Ad Words
  • Prish – Client Appreciation Gifts
  • Photos

Staff Entertaining 145.24
Accountancy Fees 152.03
Consultancy Fees 23,207.21

  • 90 Day Year program :// 2714.77
  • Kirsten Robers Rad Fest Live ://2714.77
  • Brendon Buchard :// 678.69
  • Todd Herman: Base Camp :// 13573.85
  • Ask Method :// 678.69
  • Business Coach : // 3393.46

Subscriptions 788.64

  • Haute Chocolate 39.36/ month
  • The Geek Factory
  • App Sumo

Bank/Finance Charges 5022.32

  • Paypal Fees
  • Stripe Fees
  • Banking Monthly Service Fees

Travel 4106.09
Realized Currency Exchange Gain/Loss -735

Total Expenses $50,541.84

Staffing Costs

Materials 2103.95
Staff 39, 856.90

  • 1 Full time assistant
  • 1 Part time assistant
  • a few subcontractors over the year

Staffing total: 41,960.85

Ashley’s Payout: 72, 814.33

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