December 7, 2016 Ashley Brown

How To Not Let Fear Rule Your Business

“Stop being afraid of what could go wrong, and start being excited for what could go right.

~ Tony Robbins

A couple of weeks ago I wrote about why you need emotion to be successful in business. Today, I want to touch on that one feeling that holds us back. That cold sweat. That racing heart. That bottomless feeling in your stomach. Fear.

It’s the number one thing that holds us back when we want to approach a high paying potential client, raise our fees or launch a new product. It happens to the best of us. It even happens to me.

So much so, that I feel I am a bit of an expert in the fear department. I’ve let fear hold me back from achieving my dreams, realizing myself worth and stop me from creating some crazy memories.

But at the beginning of this year, I decided to try something new. After watching Shonda Rhimes inspiring Ted Talk about her year of saying yes to everything, I decided to take up the challenge.


And with 2016 coming to a close, I want to reflect on how rising to face my fears in business has changed me and how I approach my work.

Whats the Worse That Can Happen?

“Stop being afraid of what could go wrong, and start being excited for what could go right.” –  Tony Robbins


According to Psychology Today, fear is a perceived physical or emotional threat. But we often fear situations that are far from life-or-death.


The first step I took in confronting my business fears was practicing a well-known psychology trick. Every time I felt that sense of dread creeping up on me about a situation, I took a deep breath, stepped back and asked myself two important questions:


  1. What’s the best thing that can happen?
  2. What’s the worst thing that can happen?


You’ll find more often than not that the worst thing that can happen is usually not that bad or quite unrealistic.


Hesitant to send that cold pitch introduction to a potential new client? The worst thing that could happen is them saying no or ignoring your email. But at least you summed up that courage, sent off that email and TRIED. You’re still alive.


You survived and now you can move onto the next person who might be looking for the services of someone like you. You’ll never know if you don’t take that risk and shut down your fears with cold hard logic.


Facing The Cold Hard Numbers


“Owning a business means you are facing your fear every day as you fail and soar, sometimes simultaneously.” – Mindy Schoenemann


Running a successful business means you have to be brutal with yourself when it comes to the financials. You need to know if you are sinking, breaking even or soaring – but it can be daunting.


I didn’t want to feel that disappointment of not reaching my goals. I didn’t want to feel like I was letting myself down like I was a failure. This fear of the what if, held me back in many aspects of my life for quite some time.


But since applying that thought process mentioned above, I started to see a shift in my thinking.


I began to realize that I needed to be okay with my numbers so that I could be comfortable with my worth. I’ve worked hard to establish my business and provide a fantastic service to my clients. If someone comes along and thinks I’m too expensive, I need to be okay and realise it’s not the end of the world.


By knowing what my services are worth and confronting the bottom line I need to make at the end of each month, I can grow by business and manage my income by accepting nothing less than the standard I set for myself.


I have to put away all those fears inside my head telling me that no one will pay my rates, that I’m not good enough or that my new product won’t sell.


I had to grow my financial self-confidence to grow my brand. We all deserve to get paid what we worth; we just can’t be afraid to ask for it.


If you find yourself facing the same crippling fear, I hope I’ve given you some ideas for how to handle it, harness it and make it work for you.

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