November 7, 2016 Ashley Brown

Building Your Empire: Why You Need Emotion in Business to be Successful

Knowing how you actually want to feel is the most potent form of clarity that you can have. Generating those feelings is the most powerfully creative thing you can do with your life”

~ Danielle La Porte”

When we think about building our business empires images of branding, business plans and dreams of reaching our goals are often the first things that come to mind. But what about our emotions? Where does “how we feel” fit in when it comes to business?

In the corporate world, we are taught to hide our feelings. It’s considered a sign of weakness, especially for women. We have to constantly defend ourselves against labels such as “emotional” and “bossy”. But regardless of gender, skin or creed, we are all emotional creatures at our core. Suppressing our feelings goes against our nature and can lead to a disconnect in business.

There are countless articles about using emotional intelligence in personal relationships, but what about in business? How is that new business deal making you feel? Are you feeling uncomfortable or absent minded during a meeting? Do you feel fully present at work every day? Acknowledging how certain situations are making us feel and realising that there is a disconnect between how we want to feel is an important step in achieving success in business.

Building Your Empire:

Why You Need Emotion in Business to be Successful

Business and Intuition Go Hand in Hand

Intuition is a very powerful thing, more powerful than intellect.” – Steve Jobs

If there is one thing that I have learnt throughout my business journey, it’s the importance of listening to my intuition. By learning to trust how something makes me feel, it has become the backbone in my most important partnerships, product creations and hiring decisions.


How do you know if your intuition is trying to tell you something?

There are many signs that your intuition will give you when it is trying to tell you something. Think about an important business decision or a meeting you have in the next couple of days. Does the situation give you feelings of suspicion, anxiety, doubt, curiosity or wonder? Or are you experiencing physical symptoms like a churning stomach or goosebumps?

These are all signs that your six sense wants you to listen and trust your emotions.


Encouraging Emotion in Your Company

“Sincerity is magnetic and unifying. Understanding happens. Solutions arise that you couldn’t see when you were hiding out. We relate. And this: Trust is built. Precious, precious trust.”

I was prompted to write this post after reading a blog written by one of my mentor’s Danielle La Porte. In the piece, she talks about the risk of being emotionally sincere in business.

This hit home for me. More often than not, when life gets in the way of  work, we don’t feel secure enough to reveal the true reasons behind why we can’t make that meeting or deadline.

Instead, we hide behind empty excuses like “having a flat tire” because it’s easier than being emotionally honest.


But how can that negatively affect your business?

By creating an environment where you or your employees don’t feel comfortable enough in expressing their feelings, it creates a toxicity that can eat into your bottom line.

Think of it this way, if you are going through an emotional rough patch, you aren’t going to be able to deliver your best work. Or maybe like Danielle, signing a contract on that date just doesn’t feel right. Having the courage to acknowledge this and the support to step back and reassess is a work environment we should all be trying to foster.

Tuning into your emotions and trusting yourself that it doesn’t feel right to commit to that meeting, sign that contract or take on a new client will set you free from making business decisions you aren’t comfortable with.


Building Your Company’s Emotional DNA

A crucial step  in building an empire is defining your company’s DNA. Your logo, branding, website design, brand personality are all genomes that work together to create a cohesive, memorable brand.


But how does your brand make YOU and your customers feel?

This is an important element to keep in mind throughout this process of building your business. Posing this question to yourself every time you need to make a decision will help you connect with your intuition and bring you back to your core message. When dealing with customers online or in person, reflecting back on this question will help you create a brand that people love and trust.

By making sure a decision feels right, you will set you free in making the best choices for your business to thrive. By tuning in and not shutting off your emotions, you put the power back into your court. It gives you the ability to dodge those curve balls life throws at us and keep you on track to reaching your goals.


Set yourself free. Trust your gut and watch your business grow.

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